About the Firm

Precision at every altitude.

7NINE77 exists to redefine private aviation — not as a commodity, but as a precision craft. We elevate every journey with operational excellence, absolute discretion, and a concierge-level experience.

Alexandra Pohl · Founder & CEO
Founding Thesis

Aviation deserves an operator.


Private aviation is a decades-old industry with airline-grade capital requirements and mom-and-pop economics. Aircraft are financed with fixed cost and sold with variable revenue. Pilots are scarce. Fuel is volatile. Maintenance is deferred. Safety is uneven.

7NINE77 was founded to fix the operator layer first, then to acquire the assets under it. We own the fleet. We own the fuel. We own the hangar. We own the training. We own the parts. And we report on all of it like an institutional operator, because that is what our LPs deserve.

Brand Personality

Five principles. One standard.

01

Precision

Every detail is planned. Every schedule is honored. Every aircraft is ready.

02

Authority

Operational credibility earned through IS-BAO, ARGUS, and Wyvern certifications.

03

Discretion

Passenger privacy is non-negotiable. We do not publicize member identities or flight histories.

04

Warmth

Premium service delivered with human warmth, not cold formality.

05

Ambition

We are building the defining private aviation platform of the next decade.

The Standard

On time, every time

Or it does not bill at full rate. That is the promise, and it is the way we run the aircraft.

Utilization is the product. Everything else is decoration.
Alexandra Pohl · Founder & CEO
Where We Operate

Headquartered in Dallas. Global by design.

HQ
Headquarters

Dallas, Texas

1910 Pacific Avenue, Suite 2000
Dallas, TX 75201
Office: 972.945.5050

Operations

DFW Metroplex

Fleet dispatch, MRO coordination, and pilot rostering are consolidated at DFW.

Investor Relations

Global Coverage

LP coverage across North America, EMEA, and APAC family offices, corporate flight departments, and institutional allocators.